We know from experience that the most common target group determinations are usually based on activity sectors (NACE, SIC, ...), numbers of employees/workers, regions,...
With these selections you get a number of prospects that could become a customer.
However, a number of questions remain such as:
- do these companies have the potential to purchase your products?
- which are the most cost-effective and best commercial actions to take?
- which regions have the best potential?
- are there solutions and if so, which?
There is a solution for almost everything!
Based on our targeted and advanced market segmentations, Profiling, we have added additional selection criteria. This more detailed information/selection offers you the opportunity to perform a better, more targeted and cost-effective sales action.
Just shouting loudly to be heard is not enough, active entrepreneurship based on measurement is knowing is a better one.